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Jennifer Aaker
Social psychologist and marketer
Aaker, Jennifer and Smith, Andy. 2010. The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Toolkit%201.09.pdf, retrieved July 29, 2015. 21 Jun 2019 Jennifer Ihm Article Information, PDF download for Communicating without nonprofit organizations on nonprofits’ social media: Jennifer Aaker (born 15 January 1967, California) is an American social psychologist, author, and General Atlantic Professor of Marketing at the Stanford Graduate School of Business. He is best known for The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change, which he wrote with his wife, Dr. Jennifer Aaker. Two veterans of consumer psychology, marketing, and entrepreneurship provide a guide to using social media for social change.
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Jennifer Aaker (born 15 January 1967, California) is an American social psychologist, author, and General Atlantic Professor of Marketing at the Stanford Graduate School of Business.